From Zero to Hero: Building Influence with LinkedIn Pulse

LinkedIn Pulse is a social networking platform that offers professional insights to its millions of members. It features a newsfeed, which allows you to curate content based on your interests and networks. You can also follow influencers and stay updated on their industry experiences and predictions. The LinkedIn Pulse feature is an essential tool to use when building your professional brand. In this article, we’ll explore how to effectively use the LinkedIn Pulse platform by curating a personalized news feed, sharing and engaging with content, and utilizing notifications and data.

LinkedIn acquired Pulse, a news aggregator and mobile app that was popular among professionals, in 2013. However, in 2015, the company retired the standalone Pulse app, and integrated it into its main platform as LinkedIn Today. While this was an attempt to streamline the user experience, the changes were met with mixed reviews from longtime users.

The new LinkedIn Today is more customizable, and offers a better user experience than its predecessor. Users can personalize their newsfeed by selecting the topics they’re interested in and interacting with posts to build engagement with their audience. They can also search for articles by title, category, or author. Moreover, they can even share their own self-published content on the platform to reach a larger audience.

When it comes to sharing content on LinkedIn, the most important thing to remember is that quality is key and LinkedIn Pulse article plays an important role too. A well-written article with a clear message will attract more viewers and help you grow your network. It’s also important to post consistently, as this will help you establish yourself as an authority in your field.

Creating an article on LinkedIn is a simple process. Start by clicking “Write an article” on the home page, and you’ll be taken to the article editor. Enter your article title and text, then upload a photo or other visual content to make the post stand out. Finally, click the “Publish” button to post your article.

Once your article is published, you’ll receive a push notification from LinkedIn to notify your contacts of its availability. This will generate visibility based on the interest of your audience, and is an effective way to increase your exposure on the platform.

While it’s not as easy as writing a blog post, LinkedIn is still an effective tool for business owners to use in building their professional brand and connecting with potential customers. Whether you’re an established business or just starting out, LinkedIn can help you reach new audiences and grow your revenue.

With the right strategy, you can create an impactful article that will grab your audience’s attention and boost your brand’s visibility on LinkedIn. To do this, you’ll need to understand how to write a compelling headline, optimize your text for search engines, and select an eye-catching image. Moreover, you’ll need to know when to publish your article on LinkedIn to get the most out of it. Lastly, you’ll need to test different publishing times and days to see what works best for your audience.